July 6, 2017 Khushi Shah

Effective marketing strategies to increase footfalls in your café

Opening a restaurant is hard, but running it is even harder. According to the statics, almost 60% restaurants shut down within over a year of its opening.

To run a successful restaurant or cafe, good food is not the only thing that is required. It sure is very important but it’s not the only thing that makes it successful. Good word-of-mouth is equally important. Unless people know who you are, they aren’t going to trust you.

With the increase in the use of technology, social media has become cheapest yet most important platform for promoting your restaurant or cafe.

In this article below, let’s see how can you promote your restaurant and gain more loyal customers.

 

  • Photos and captions

We all know that a picture paints a thousand words and within these last few years, the trend of clicking and sharing photos have reached the sky. So, use of that could be the best way to promote your restaurants and cafes free of cost.

And there’s no denying that a delicious looking dish is more likely to draw hungry eyes.

 

  • Collaboration with other promoting companies

Partnering up with online food apps could turn out to be equally beneficial as it might give you a bigger platform attracting more number of people for your cafes and restaurants.

 

  • Accept bookings or orders online

In these rapidly moving times, when even a fraction of second wasted is a big loss, people might not like to wait for their turn to eat. So taking online booking can turn to be very useful.

Also, one of the best way to expand your business is to take orders online as there are plenty of people who don’t have enough time to come down and they often prefer eating at their places.

 

  • Set up your Google+ account

Setting up your restaurant’s Google+ account is as important (heck, maybe even more important) as setting up your Yelp account. Here’s why:

When you search a business within Google, Google’s Knowledge Graph provides the business’s details in the sidebar. Google’s Knowledge Graph gathers a large chunk of its info from Google+, so having your business set up on Google+ is a huge bonus, as having your restaurant appear via Google’s Knowledge Graph allows for more prime search real estate (for free)!

 

  • Capturing the essence of local culture

Mostly, people prefer going to nearby restaurants for eating. Hence, investing in geo-targeted ads can come more handy as it tends to allure more people from the surroundings. It doesn’t just allure more people but also reduces your costs which you could later use in giving discounts or schemes.

Besides online marketing one of the most important way to promote your restaurant is by showing loyalty. Loyalty is a two street, if you want your customers to be loyal to you, then you have to be loyal to them first.

 

  • Building a relationship with the customers

Give to guests who dined at your restaurant six times, the seventh dinner free or if they had seven coffees in your bar, the eighth is free etc. This is the best and most concrete loyalty marketing for your returning guests. You need to show respect and thank them for their loyalty.

 

  • Make a VIP club for your regular customers

Our most loyal guests have the opportunity to be part of your VIP’s. In this way, they will be more likely to return to your restaurant and spend more money each time. Having VIP club is really cool – and not just that, give to your customers 10% discount, which can be exploited on a particular product and a particular day.

 

  • Exclusive events in your restaurant

Once a month you could close your restaurant and organize an event for the first 40 people who retweet something about your restaurant on Twitter. The event can be use to promote new food or drink that you want to sell. People love the feeling when they are invited to go to exclusive events.

Or you can keep a charity event or art performance at the restaurant which is more likely to not just spread excellent word-of-mouth but also brings you a customer who might spend more money.

 

  • Customer feedback

Customer Comments Card can not just bring the customer’s point of view to you but can also save you the trouble of thinking what you might have done wrong and rather you can spend your energy on thinking what can you do more right.

Also, it would make them feel valued and hence, they are more likely to come back again.

 

  • Encourage customers to take pictures

If you don’t have time or skill to take great pictures of your restaurant and food for social media, let your customers do it for you. There are enough Instagram lovers out there who would love to show off a beautiful dish to their friends.

Here’s what you can do to encourage people to post pictures –

1) make sure your presentation is picture-worthy

2) serve amazing food so the caption conveys how great it tastes

3) throw in a little incentive, like a free coffee or ice cream for posting with a branded hashtag.

 

  • Host a media event

Invite local journalists and food bloggers for a media event. Some free drinks and food will cost you a bit but the if they write about your place in popular print or online journal, you could really go places.

 

  • Giveaways

Sometimes even a small giveaway can make that customer feel special enough that he/she will come back probably with more number of people. The giveaway could be anything, promotional item or a sample of your product, which in this case means food.

 

  • Keep a surprise element

Random games make the environment more interesting and who doesn’t like a Surprise? A surprise discount or a dice game for the birthday boy/girl or a special treat for the couple can help you in gaining more honest customers.

 

  • Shows and Performances

Market the cafe to students and local artists by offering to hang their paintings or photographs on the cafe walls or by allowing the upcoming singers or bands to perform at your place, this will not only give them a bigger platform but will make your place more engrossed. When the artists invite their friends to see their work, you’re likely to acquire new customers.

 

  • Show off your staff

Besides promoting your dishes, showing of your staff can be equally helpful. Sometimes even good service is all you need to make the customer come again. Plus, good publicity by your own employers can also turn out to be very fruitful.

 

  • Come up with eye-catching taglines

We all know when it comes to purchasing, the first instant selection is made through what looks nice. This remains same for marketing too. Eye catching advertisements or taglines have more scope of attracting people.

Having a story behind your tagline or advertisement has more tendency to connect with people.

 

  • Know your customers

Remember those who often come to your place very often. Remember their favorite dishes or what they do or with whom they come and ask them about those things.

Try and interact a bit with the customers so that they feel like home. It gives them a feeling of familiarity and do we not all like it?

 

So, these are some tips with which marketing of your restaurant or cafes will become a piece of cake. We hope you liked this article.

 

About the Author

Khushi Shah Khushi Shah is a student of Urban Planning. She is an aspiring speaker and enthusiastic writer. She believes writing is the best gift one could ever give as while the gifts might be torn away words stay forever immortal.