Ep.1: How to define evolutionary purpose of your business - Lara Bezerra

In the first episode of Purpose Driven Commerce, we have a very special guest, Lara Bezerra with us to talk about all things purpose. Lara has developed leadership skills during more than 25 years of pharmaceutical industry experience in Europe, Latin America, and Asia. 

She has served at leadership roles in 7 different countries through several departments as controlling, marketing, sales, general management. She has become Chief Purpose Officer while her 6 years stint at Roche India.

Currently, she is the Founder and Chief Purpose Officer of Work Coherence, new support for leaders and organizations to align their purpose and bring the best of each other to improve society. In this episode, we have talked about how to explore and define the purpose of your company, the importance of purpose, and profits in a company.

We also talked about how to stay relevant in the rapidly changing world, the importance of evolutionary purpose right in the middle of a pandemic the whole world is going through. We talked about the importance of SDG Goals defined by the UN and how to align your business goals with the SDG goals to create an impact in the world out there.

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