scaling organic farm-to-kitchen brand on Amazon
Gir Organic is a brand selling organic A2 Gir cow ghee and milk. They wanted to provide authentic ghee which is made using the age-old Bilona method but was limited to traditional modes of selling. They had limited visibility on Amazon and wanted to increase their sales pan India.
> Amazon Growth <
INCREASE IN IMPRESSIONS
DECREASED IN ACOS
INCREASE IN SALES
> Facebook Ads <
INCREASE IN ROAS
INCREASE IN WEBSITE VIEWS
INCREASE IN SALES
> Google Ads <
INCREASE IN CTR
INCREASE IN PURCHASES
INCREASE IN CONVERSION
> Google Advertising
> Social Advertising
> Amazon Growth
- Low Monthly Sales
- High Cost of Advertising
- Low Visibility
Negative Targeting: It is an important aspect of any campaign which is often neglected. We made sure that all irrelevant keywords were removed from our targeting.
Manual Targeting: Balancing the Auto and Manual campaign is the key. While auto campaigns are useful in finding relevant useful keywords but manual campaigns are needed to scale the same. The client previously used to focus mainly on auto campaigns but we ensured that we have got enough control over where the money is being spent.
The Mix of Sponsored Brands and Sponsored Product Ads: We wanted good visibility for our client and hence initiated sponsored brand campaigns along with product campaigns. It resulted in many NTB (New To Brand) orders.
Budget Allocation and Bidding Strategy: You have enough budget allocated with the right bidding strategy for any campaign to perform at its peak. We made sure that both things were in place.
Optimization using Data: The most important facet of the success of any campaign lies in its optimization over a period of time. We analyzed the data and optimized the campaign to drive sales in the most efficient ways.
- Facebook pixel was set up on website to track conversions
- Informative and relatable ads were made in various formats available across the channel.
- Custom and Lookalike audiences were used to make targeting effective.
- Conversion objective was used to get the most return on investment.
- Holistic Funnel Approach was taken including retargeting to achieve client's objective.
- Proper Keywords targeting done to reach right audience
- Bid adjustments and negative targeting done on regular basis to ensure proper usage of budget.
- Shopping ads were set up and optimized to reach client objectives.
- Retargeting was done using Display ads making use of creative ads.
Organic: More informative and relevant content to spread awareness about A2 cow and our products
Paid: Reaching right audience with right communication to increase sales
Amazon: Optimize it to get better sales using sponsored campaigns
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